Google is rolling out a new feature in Google Web Search that will help better understand how search results are customized. This new feature doesn’t change anything at all about how you search on Google and the results you get; it just gives you more of a behind-the-scenes look at how we customize your search experience.
You’ll see these new messages whenever your search results have been customized based on one or more of the following types of information:
- Recent searches
- Web History