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Google Web Search “enhanced customized search results”

Google is rolling out a new feature in Google Web Search that will help better understand how search results are customized. This new feature doesn’t change anything at all about how you search on Google and the results you get; it just gives you more of a behind-the-scenes look at how we customize your search experience.

Over the next few days, you may start to see messages like this in the upper right corner of your search results page (click on the image to view larger):

You can click the “More details” link to get to a page like this:

You’ll see these new messages whenever your search results have been customized based on one or more of the following types of information:

  • Location
  • Recent searches
  • Web History

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