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Google Web Analytics: Using Regular Expressions to Match on Event Goals

In this Web Analytics TV!, Google fileded questions from Australia, Denmark, India, Sweden, Germany, The Netherlands and even Cleveland Ohio.

And, “the “Ninja of the Episode” award was handed over to Scott in Cleveland, Ohio for a question about verification steps in funnels,” Google said

The foloowing topics discussed in this episode:

  • (0:53) Setting up a funnel for a process which requires a verification step
  • (3:21) The impact of using profile filters to remove internal IP addresses
  • (4:05) Using regular expressions to match on event goals
  • (5:15) Grouping multi-channel funnels by landing pages
  • (6:24) Tracking site links with Google Analytics
  • (9:27) Manual campaign tracking with links that use anchor tags
  • (11:15) Best practices for tracking sites with different language sections
  • (14:00) Getting a report with 3 dimensions
  • (15:40) Tracking bounce rate to many product pages as one page
  • (18:45) Seeing reports that have unique visitor utma ids

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