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Apr282018

Google Wants Structred Data Present On Job Posting

Job search available on Google since last year recently received some changes aimed to improve the job seeker experience through the Job Posting Guidelines mostly for job schema as well as a requirement of removal of expired job listings.

Google also has announced that webmasters must now place structured data on their job’s detail page as well as it now require “all job details to be present in the job description.”

Oftenly job seekers finds it confusing when they land on a page that list jobs instead of specific job details. By placing Job Posting structured data on the most detailed leaf page describing “only” a single job with relevant deatils will be more helpful to job seekers as well as for site owners as it will drive more relevant traffic to your site page.

“Don’t add structured data to pages intended to present a list of jobs, for example, search result pages,” stated Google.

Here are quick details of new guidelines:

Expired Jobs Removal

Google now require you to remove all expired jobs from your site so job seekers can find only jobs that are open for application. This will help not only candidates but site owners as well by driving more traffic to your site because candidates will be able to discover jobs that are available to apply.

  1. Do one of the following actions:
    • Ensure the validThrough property is populated and in the past.
    • Remove the page entirely (so that requesting it returns a 404 or 410 status code).
    • Remove JobPosting structured data from the page.
  2. Submit a new sitemap to Google by sending a GET request to the following URL:
    http://www.google.com/ping?sitemap=location_of_sitemap

    For example:

    http://www.google.com/ping?sitemap=http://www.example.com/sitemap.xml

    We ingest the entire sitemap and recrawl the pages with lastmod times that are more recent than the last time those pages were crawled.

Job Details In Job Description

Google is also recommeding to ensure the information in the Job Posting structured data always matches with the job details on the job description page. Google also gave some examples, like “If you add salary information to the structured data, then also add it to the job posting. Both salary figures should match.” And, the “location in the structured data should match the location in the job posting.”

Here is an image of job with reviews:

Google Job listing with reveiws

“We’ve also noticed that some sites include information in the JobPosting structured data that is not present anywhere in the job posting.” This confuses job seekers as the job details that they see in Google search don’t match with the job description page.

Google advising webmasters says don’t violate these guideline otherwise it may receive a manual action—”[I]f your site violates the Job Posting guidelines, we [may take manual action against your site and it may not be eligible for display in the jobs experience on Google Search],” google wrote.

However, if you do get a maual action, Google is also giving a chance to submit a reconsideration request to let them know that “you have fixed the problem(s) identified in the manual action notification.” Once a request is submitted Google will review your site and “[I]f your request is approved, the manual action will be removed from your site or page,” stated Google.

To get more information about Job Posting, visit this developer documentation and JobPosting FAQ.

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