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Google Updates Shopping Insights for Exploring Popular Product and Brands

A new version of Google Insights for Shopping Insights, says Google it is designed to help marketers explore product search trends.

Shopping Insights tool help advertisers in tracking products and brands that are popular, are trending up or down, and how that insight varies by regions within the U.S.

With this updated tool says Google advertiser will have access to data of over 55,000 products as well as 45,000 brands across nearly 5,000 product categories.

This version of the tool significantly increases data coverage compared to the earlier version of Shopping Insights.

Alongside more data, Google has added several new features in the latest version of Shopping Insights tool, that includes:

Compare Brand Popularity for Searches within a Category

This new ability allows retailers to compare the relative popularity of various brands within searches for a specific category. This will enable them to make their marketing strategies.

For example, by comparing data weekly, advertisers can adjust marketing strategies in season, and respond to changing consumer preferences in various categories.

Advertisers can also use Shopping Insights results to understand how important brands are within various categories, as well as how people search for products.

Google notes, in some categories searches for product characteristics are higher than specific brands.

Personalized Reports Subscription

This new feature allows advertisers to create up to 10 weekly and monthly email reports for any products or categories they would like to follow.

Once subscribed, Google will send data on popular, growing and trending products and brands.

Monthly category reports: This report will look for products which are trending up or down by removing noise and seasonality effects from a product’s search volume.

Here is a look a the monthly report about trends:

 Monthly report about trends in Google Shopping Insights

Weekly reports: In this report, advertisers can view products that grew most in the past week along with any outliers.

A look at the weekly highlights report:

Weekly highlights report in Google Shopping Insights Tool

The latest version of the Shopping Insights is available starting today on desktop and on mobile in the U.S.

It’s a free tool available to advertisers to start exploring the data and subscribe for free reports on Shopping Insights.

Google also has announced a new partnership for the Shopping Actions, enabling an effortless online search and shop for tens of thousands of products ahead of this holiday season.

The new Shopping Actions partners include Nike, Best Buy, and Sephora.

Shopping Actions let shoppers seamlessly move from browsing to purchasing using a universal cart that works across Search, the Google Assistant, and Google Express.

Shopping Actions works across mobile, desktop or even on a Google Home device.

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