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Google Unveiling a Shiny New Navigation in Webmaster Tools

Google unveiling a shiny new navigation in Webmaster Tools–that introduces some new additions as well as updates to the features already existing.

First up, the new Search Appearance pop-up, helps visualize how a site may appear in search and provide information about the content or structure changes that may help to influence each element. “It includes the essential search result elements like title, snippet and URL, as well as optional elements such as sitelinks, breadcrumbs, search within a site, event and product rich snippets, and authorship information,” google explains.

Google Webmaster Tools adds New Search Appearance pop-up

With the updated Webmaster tools, Google has grouped the features. For example the Naviations now reflects how search works–with features grouped that match the stages of search including:

  • Crawl lets you see information about how Google discover and crawl content. Specifically, you will find “crawl stats, crawl errors, any URLs you’ve blocked from crawling, Sitemaps, URL parameters, and the Fetch as Google feature,” google said.
  • Google Index lets you keep track of how many of your pages are in Google’s index. “You can monitor the overall indexed counts for your site (Index Status), see what keywords we’ve found on your pages (Content Keywords), or request to remove URLs from the search results,” informs Google.
  • Search Traffic offer insights such as: ‘how people find your site including Search Queries, who’s recommended your site (Links to Your Site), and sample of pages from your site that have incoming links from other internal pages.”
  • Search Appearance lets you mark up your pages to help Google understand your content better during indexing and potentially influence how your pages appear in Google search results. “This includes the Structured Data dashboard, Data Highlighter, Sitelinks, and HTML Improvements.”

Also, Google has now grouped Account-level administrative tasks such as setting User permissions, Site Settings, and Change of Address under the gear icon (now accessible from the Settings menu) in the top right corner.

“This is the list of items as visible to site owners, “full” or “restricted” users will see a subset of these options. For example, if you’re a “restricted” user for a site, the “Users & Site Owners” menu item will not appear,” explains Google.

To access the pop-up window, click on the question mark icon next to the Search Appearance menu in the side navigation.

google webmaster tools groups account-level administrative tasks now accessible from the settings menu

google webmaster tools new navigation groups search related features

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