Google confirmed of testing a new ad format distributed on its AdSense network featuring “Twitter Ad”. “The ad has been available to a few advertisers the last couple of weeks through a limited beta, and can be seen on sites in Google´s content network. The ad itself is connected to the advertiser´s Twitter account and rotates the latest tweets from this account. The only clickable parts of the ad are the logo, the Twitter-username, the text “Follow me on Twitter” and the URL to the Twitter-profile. The goal with the ad format is to recruit more followers for the advertiser´s Twitter-profile,” writes Magne Uppman.