Google Trends, that gives us a peek into what people are searching for—now adding more realtime data through through new lenses from Google owned properties like, News, Shopping, Images and YouTube.
“We’re opening up more data to show what people in the world are looking for, as they’re looking for it—whether it’s just out of curiosity, to write a story or something else,” writes Google.
To help people on this feature, Google citing an example says, if you are curious about search interest in Taylor Swift following her atest album release, you can now explore data in different ways, like finding related videos that people are searching on YouTube by following the steps below:
typing a search query for ‘taylor swift’ at the top of the Trends screen will now bring up topic of “American singer-songwriter”—and you should click on it, otherwise the search will be conducted for the words “Taylor” and “Swift.” See the screenshot below:
Once clicked, a page brings up search interest in Taylor, worldwide, now change the time range to within the last seven days and the geography to United States — to see search interest in the U.S. for the past week:
Now, click on the button right ‘Web Search’ to see more options for search trends on different platforms, like clicking on YouTube will show spike in searches for video of Taylor’s performance on “The Tonight Show.”
And, if you select Google Images, you can see a 700 percent spike in searches for “Saturday Night Live,” after her performance on the show.
See the last two screenshots showing spikes in searches on YouTube and for Images:
Lastly, selecting inerest by subregion will show you where interest is strongest, in this example screen below — you can Utah and Nebraska are top states for YouTube searches: