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Google Trends Keyword Research Tool Gets Major Updates

Google’s keyword research SEO tool that help reporters with insight into search trends across the world everywhere today received a major update bringing in new features and design elements.

The purpose of the update is to provide “simpler navigation and more easier ways to help explore data and stories around world’s biggest journalistic datasets,” says Google.

A revamped Trend’s design which put editorial data-base stories up front help journalists to build their own stories using ‘Year in Search’ data, or simply exploring revamped Trending searches and Explore pages. Of course, features including real time minute-by-minute feeds and daily Trends pages, and Explore page are all still available.

Here’s what other new features are included with this update:

  • Revamped Trending searches section now show all that’s trending in search right now, both “daily” and “minute-by-minute.”
  • Newly designed section which show Google Trends data stories curated by News Lab team on everything from Trump Administration through Mother’s Day. It’s also a great place to find amazing “examples of Google data visualizations” by newsroom designers from all over the world.
  • See how search interest has changed over time through easy to access Year in Search data that goes back to 2001.
  • New infographic types, such as an intensity map to “compare different topics in more meaningful ways.”

An example picture of a map showing Taylor Swift vs Kim Kardashian search trends across the U.S., with the split in search alongside:

Google Trends Map Showing Search trends of Taylor Swift vs. Kim Kardashian

Just go to trends.google.com to get started with these new features.

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