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Jan182018

Google to Start Using Page Speed in Mobile Search Ranking

Speed has been used as a ranking signal for desktop search since 2010, now starting July 2018, Google will begin using page speed as a ranking factor in mobile search too, the company announced today, stating “page speed will be a ranking factor for mobile searches.”

This feature roll out as Google calls it “Speed Update” will only target the slowest loading pages and will apply same standard to all pages, regardless of how a page was build. And it will only affect a small percentage of queries.

No matter how much important speed become, Google says, the search query intent is still a very strong signal, so “a slow page may still rank highly if it has great, relevant content.”

Although there is no tool that will determine whether a page is affected by this ranking algorithm update, Google is encouraging developers to think broadly about “how performance affects a user’s experience of their page and to consider a variety of user experience metrics. “

Google also offering resources to use when evaluating a pages’ performance:

  • Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
  • Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
  • PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations
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