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Google to Penalize Sites with Misleading “event” Markup

Google has published a reminder warning publishers and webmasters about the misleading “event” markup snippets that may be appearing on their websites — as it may lead to peanalizing their sites that include of preventing to show rich snippets for these sites in Google Search.

Google says it has recently added additional informaiton surrounding “event” markup in an update to the guidelines around the usage as it has lately been receiving a lot of feedback of the misuse of the markup. “users are seeing non-events like coupons or vouchers showing up in search results where “events” snippets appear,” stated Google.

More specifically, Google says it’s the publishers in the coupons/vouchers space that are using the “event” markup to mislead users by describing their offers. “This is really confusing for users and also against our guidelines.” “Using Event markup to describe something that is not an event creates a bad user experience, by triggering a rich result for something that will happen at a particular time, despite no actual event being present,” wites Google.

In the illustration below, Google has given an example around the issue — “using a discount voucher can be a very special thing, that doesn’t make coupons or vouchers events or “saleEvents”. “

Misleading Event Markup in Google Search

Since this creates a bad/ misleading user experience, if you do this, Google said it may take manual action on such cases. “it can result in structured data markup for the whole site not being used for search results,” Google wrote. And, a notification will be sent to affected sites about such a manual action in their Search Console account.

This applies to all other non-event items being annotated with “event” markup as well.

Head over to developer documentation here for more additional information around the issue.

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