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Jan102019

Google to Expand Chrome Ad Blocking Globally on July 9th

Google Chrome browser will now effectively block all disruptive ads worldwide starting on July 9, 2019, says Google.

The initial native ad blocking in Chrome was rolled out in February 2018. This rollout affected sites in North America and Europe.

Now, as Google said, as of July 9, this ad filtering will affect sites that repeatedly violated industry standards in all countries across the world.

The affected sites are those involved in serving intrusive, annoying ads to people who visit their websites.

In addition to filtering ads, Google advertising platforms are no more selling ads that violate industry standards and generate complaints from Chrome users.

Google follows ‘Better Ads Standards’ developed by the Coalition for Better Ads to determine websites to filter ads on in Chrome.

These standards are based on feedback from more than 66,000 consumers all over the world.

The Better Ads Standards consists of 12 ad experiences that are particularly annoying to users.

Here is an image that shows examples of the 12 ad experiences:

Better Ads Standards consists of 12 ad experiences that research found to be particularly annoying to users

Today, the Better Ads Standards consists of 12 ad experiences that research found to be particularly annoying to users.

Now, the Coalition for Better Ads is expanding its initial Better Ads Standards to cover all countries, that prompted Chromes’ forthcoming update, says Google.

Adding, “[…]Following the Coalition’s lead, beginning July 9, 2019, Chrome will expand its user protections and stop showing all ads on sites in any country that repeatedly display these disruptive ads.”

Google advising website owners say those who serve ads on their sites should use the “Ad Experience Report” tool to see their sites’ compliance with the Better Ads Standards.

The tool will specifically help in understanding if a site has intrusive ad experiences, current status (passing / no issues found or failing).

Website owners will also be able to resolve any issues outstanding or contest a review.

The tool already has helped millions of sites across the globe says Google, and “only less than 1 percent sites had ads filtered.”

“In the U.S., Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites. As of January 1, 2019, two-thirds of all publishers who were at one time non-compliant to the Better Ads Standards are now in good standing.”

Here is a quick overview video of the Ad Experience Report:

Chrome also helps users stay protected from other annoying and harmful experiences by blocking pop-up windows as well as issues warning if a web page is found with malware.

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