Google has just published publishers’ best practices for getting success in Google News search results in 2019 stating:
“For those who have more questions about Google News, we are unable to do one-to-one support.”
Adding Danny Sullivan, “We’d like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019.”
“We hope these tips help publishers succeed in Google News over the coming year,” Sullivan.
Here are the key takeaways from Google’s News best practices:
- Make sure to refer information including content and technical guidelines within the Google News Publisher Help Center.
- Publishers should write more clear and accurate headlines as Google News checks a variety of signals like HTML title tag, most prominent text on a page to determine the article headline.
- Add accurate times and dates by making sure one clear date and time appearing on the page and use structured data including datePublished and dateModified.
- Don’t freshen old stories “artificially” without making a significant change or create a new with the substantially same content, and then deleting the previously published story and redirecting to the newly published.
- Avoid publishing content that is “duplicate” such as scraped, rewritten without substantially added value, or republished content.
- Google advises either “block,” or “canonicalize” the republished content.
- Be transparent by making sure to write content with bylines, information about authors, and contact information for the publication.
- Google also advises not to be deceptive by allowing “sites or accounts impersonating a person or organization, or that misrepresent or conceal their ownership or primary purpose.”
- “We do not allow sites or accounts that engage in coordinated activity to mislead users,” stated Google.
- Google also advised News publishers not to participate in “link schemes,” such as selling links to pass PageRank, or other large-scale article marketing programs.
- Make use of structured schema data for both AMP and non-AMP pages for optimized and rich search results or carousel-like presentations.
- Secure websites with HTTPS.