In the second part of Google Think Voices with Avinash Kaushik on how to succeed in the digital world using key insights to evaluate and refine the customer experience.
The first video explores the leap from faith-based to data-based marketing decisions. How embracing a crowdsourcing mentality that serves as an “idea democracy” to surface both good and bad ideas can impact your business. Once the ideas are vetted in a short test, marketing decisions can be made quicker and faster than within campaigns hosted on traditional mediums.
The final video highlights the hazards of overlooking the end-to-end customer experience. Match great ads with relevant and engaging landing pages to delight consumers and encourage conversions. Leverage your website as a portal to your brand.
[Via: Google Retail blog]