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Google Tests Email Subscription AdWords Ad Format On SERPs

Google is reported of experimenting “Email Subscription Ads” on search results pages, allowing companies to buy ads that automatically fill in a “Subscribe to newsletter” slot with a given searcher’s Google email address during a search.

According to Emailblog reports, it seems Google have expanded its regular AdWords search ads, as the service is now running tests with Honda that includes a direct email subscription option (prefilled apparently if you’re a logged in Gmail user) in the search results. Clicking on the “Privacy” button next to the subscription button lets you know that your email will be sent to the advertiser.

A Google representative issued the following statement:

“We’re currently running a small experiment of a new ad format that helps users sign up more easily for email subscriptions or other free newsletters. This new ad format contains a box within the ad that displays a user’s Google email address (if logged in). If a user chooses to click “Subscribe to newsletter” then the email address is sent to the advertiser directly, which is clearly disclosed within the ad itself.”

Google Email Marketing Service AdWords Ads

Honda CR-V Google AdWords email subscription newsletter

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