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Google Tests ‘Double Column – Double Spaced’ Sitelinks in Search Results

A screenshot by David Lindop of MediaVest Manchester, revealed — “double column Google search results.” To be exact the screenshot seems to be of double column (and double spaced) Google sitelinks for a branded search.

Lindop suggests that these are not actually sitelinks, but more like deep links for that website. Also, it is debatable whether ‘smart new homes’ counts as a branded search or a generic one, as the concept of ‘smart home’ is increasingly being discussed in clean-tech circles.

He also notes that this results format aggressively pushes every other result down the page.

[Via: SEW]

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