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Google Tests 12 Sitelink Display on Search Result Pages (SERPs)

Google is apparently testing a jumbo-sized search result that displays a whopping 12 sitelinks below the main/top search result.

The image embedded below was posted yesterday by Seer Interactive, that has additional 12 sitelinks for queries such as “whitehouse” and “city of philadelphia.” Chris Barr also posted about this earlier today with a screenshot for the query “Taradel” (a printing company).

The main listing, 10 sitelinks + more results from abercrombie = 12 link properties on the first page. That’s one heck of an authority play for brands in Google. But it gets bigger:

In all of the screenshots and examples that searchers have posted, the dozen sitelinks only show up on specific entity-related queries such as the exact company/organization/location name or its exact UR,” said SEL.

“12 sitelinks + main listing + more results from freepeople.com = 14 link properties on the first page. If you’re getting the most out of your PPC, this example shows 9 links in the PPC area above & on the right side and 14 links in organic results. That’s 23 opportunities to get to your site above the fold. It’s not just apparel companies, they just happened to be the ones that triggered,” Seer Interactive said.

[Via: Seer Interactive]

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