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May052011

Google Testing Domain Names in AdWords Headlines in Top Three Ads

Google regularly conducts experiments of different AdWords displays, measuring performance and, if the results are good, rolling them out widely. Now, it seems, Google is testing a new variation on AdWords display, showing the landing page domain name at the end of the headline, after a short vertical line. The apparent experiment appeared in the top three ads in the center of the page on Google.com, but isn’t showing up for most users.

The variation was spotted by Nilaye Thakrar, search engine marketing manager at Canadian job search site Workopolis.

[Via: SEL]

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