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May022018

Google Targets Users of YouTube TV With New Ad Type

In today’s cutting-edge digitial world people now a days prefer spending more time on watching YouTube on TVs revealed Nielsen.

That said, TV screens are now the fastest growing screen for watching YouTube, the study said, adding, “users now spend total of over 150 million hours of per day of watch time on television screens for just YouTube.”

To capitalize this growing trend of people moving to TV screens for YouTube, Google has introduced a new set of opportunities for brands to reach these viewers across content and devices. In addition, a new ad type designed to target these users is also launched today.

“We heard from advertisers that they want in, so we have been working to make it easy for you to find your most engaged, valuable audience while they are watching YouTube on a TV set,” wrote Google.

This is due to smart TVs becoming the new standard, as well as the rise of internet connected devices such as video game consoles, Apple TV, Chromecast, Roku, and so on.

Towards this end, soon a new “TV screens device type” will become available globally to advertisers in AdWords and DoubleClick Bid Manager to tailor their campaigns for this convergence.

Google also introduces a new segment in AdWords called, “light TV viewers” to reach the YouTube audiences across computers, mobile, tablets and TV screens. “Advertisers will be able to reach people who consume most of their television and video content online and might be harder to reach via traditional media,” stated Google.

Lastly, advertisers will also be able to acess full length TV inventory in Google Preferred this upcooming broadcast season with YouTube TV comes to Google Preferred. To make this success, Google recently added new networks to its service to reach over over 85 percent of US households in nearly 100 TV markets.

“Content from some cable networks in the US will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms. This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign – plus, we’ll dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.”

Also, version 12.3 of AdWords Editor packed with new tools and improvements is released today and include:

  • View your search terms report, identify new keyword opportunities, and add them to your account
  • Use functions when setting search filters or creating custom rules
  • Create ad extensions at the account level
  • Fix ad issues on the fly with faster policy review and helpful notification
  • Add a call-to-action or overlay text to your video ads with TrueView for action campaigns
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