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Google Takes On Web Spam Reduces Spam Links by Nearly Half

A  Webspam Report publshed by Google reveals the improvements that Google along with webmasters and users have made in the last year reveals the action taken on nearly 90,000 users report of search spam.

“Our automated systems are constantly working to detect and block spam,” Google wrote.

Google notes, less than 1 percent searchers visiting a spam website from its search results and it’s further reduced by half in last couple of years.

Another siginificant update include the removal of number of hacked websites from appearing in the search results saw a cut of more than 80%. “In 2017 we focused on reducing this threat, and were able to detect and remove from search results more than 80 percent of these sites,” stated Google.

The company also taken on another important abuse vector — “manipulation of links.” which is (one of the foundation ranking signals for Search) — Google said it has “doubled down” on removing unnatural links using ranking algorithms updates and “scalable” manual actions.

“We have observed a year-over-year reduction of spam links by almost half.” As a result, the number of Search Console notifications to webmasters is dropped by almost 3 million — down from 9 million to 6 million — a year before.

Some notable statistics from Google’s 2017 Webspam Report, include:

  • less than 1 percent search results users visited spammy sites — further reduce this by half.
  • 80 percent of hacked sites were detected and removed from search results.
  • “doubled down” on removing unnatural links (spam links) via ranking improvements and manual actions.
  • a “year-over-year” reduction of spam links by almost half.
  • action taken on nearly 90,000 user reports of search spam.
  • 45 million messages were sent to registered website owners via Search Console about issues identified with their websites. 6 million of these messages are related to manual actions.

In addition, a beta version of the new Search Console is available to all users with popular functionalities, such as Search performance, Index Coverage and others to easily optimize their websites’ Google Search presence.

Google also has enhanced Safe Browsing protections fro macOS devices from bad actors online, enabled predictive phishing protection in Chrome, cracked down on mobile unwanted software, and launched “significant” improvements to protect users from deceptive Chrome extension installation.

Other highlights from the webspam report, include:

  • conducted over 250 online and offline events around the world in more than 60 cities to audiences totaling over 220,000.
  • official support forum answered a volume of 63,000 threads generating over 280,000 contributing posts by 100+ Top Contributors globally.

Google said it’ll continue to pursue an abuse-free user experience on the web, and also it’s improving collaboration with popular content management systems (CMS), like WordPress and Joomla to help them fight spammers—abusing their forums, comment sections and websites..

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