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Google Tag Manager Implementation Video, Cheat-sheet; Disapproved Ads Explained

Recently, Google hosted a webinar on the technical implementation of Google Tag Manager, that includes a more in-depth look illustrating how the product operates in a live environment and showing how flexible Google Tag Manager is for enterprise systems.

“Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags, freeing up webmaster time while providing users with more reliable data and insights.”

Google Tag Manager: Implementation webinar video, cheat-sheet, and Q&A

The video below walks through:

  • Step-by-step implementation process + live product demo
  • Advanced use cases, including the Data Layer API
  • Best practices and common pitfalls

Google has also posted a downloadable handy implementation Cheat-Sheet, which outlines each of the steps involved in migrating onto Google Tag Manager.

Update 02/12: Google launched a new Chrome Extension to help make Google Tag installs much easier dubbed “Tag Assistant,” which will alert you if tags are found on any page you are currently browsing. “For each tag we will tell you if it appears to be working or if we notice any problems with your implementation,” Google said.

“Tag Assistant looks for errors in two different ways. First, we check the source code to look for common errors like forgetting to include a closing </script> tag. We also review the HTTP headers to ensure that we are getting expected responses,” explains google.

“Tag Assistant aims to highlight errors, warnings, and provide useful suggestions for Google’s most widely adopted tags including Google Analytics, Google Tag Manager, Adwords Conversion Tracking, the new Remarketing Tag, Trusted Stores and Floodlight,” google adds.

Tag Assistant will even make recommendations on how to improve your installation if we notice any optimizations. “For example, if you have 2 or more tags implemented separately we might suggest that you migrate to use Google Tag Manager instead.”

You can get the Tag Assistant via the Chrome Web Store.

In another post, Goolge explains common causes of Disapproved ads. So, what is a disapproved ad? “A disapproved ad is an ad in which the bid response is filtered out due to one or more reasons. Most disapprovals occur when ads fail to comply with the DoubleClick Ad Exchange policies for content and creative, or data and third-party ad serving,” explains Google.

“To determine the reason for which your ad was disapproved, review your snippet status report. The snippet-status-report-proto.txt file lists all the issues described in the <DisapprovalReason> section of the report,” Google added.

“Remember, each disapproved ad that is filtered out is a valuable impression you’ve missed out on. Therefore, always:

  1. “Leverage the creative REST API to submit creatives for verification, check the status of a creative that you have submitted, see disapproval reasons for your submitted creatives, and retrieve a list of all your approved creatives before bidding on the creative ad.”
  2. “Review any disapproved ads in the snippet status report,” Google said.

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