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Google Synonyms System affect 70% user searches (Helping computers understand language)

The goal of a search engine is to return “best results” for your search, and understanding language is crucial to returning the best results. A key part of this’s our system for understanding synonyms. “Our measurements show that synonyms affect 70% of user searches across more than 100 languages Google supports. We took a set of these queries and analyzed how precise the synonyms were, and were happy with the results: For every 50 queries where synonyms significantly improved the search results, we had only one truly bad synonym: substituting ‘pc’ as a synonym for ‘precision’ in a search like [dell system speaker driver precision 360].” “Google details how they treat synonyms and different words in web search, and about complications of having algorithms figure out just what’s the right synonym. They say one change how results’re displayed is, that now, synonyms are bolded. For instance, in a search for pictures developed with coffee, Google considers the word “photos” to be synonymous to “pictures” and bolds it,” writes Google blog.

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