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May082018

Google Switching AdWords to New Version by Year End, Bans Ads for Bail Bonds

A new policy designed to prohibit ads promoting bail bond services was announced on Monday by Google. The policy will come into effect in July of 2018.

Google says, they’ve removed 3,2 million bad ads last year alone through strict policies implemented to keep misleading and harmful ads off its platforms.

“We made this decision based on our commitment to protect our users from deceptive or harmful products, ” Google stated, adding, “But the issue of bail bond reform has drawn support from a wide range of groups and organizations”…. “This is the lareget step any corporation has taken against the promotiom of baild bonds services.”

Google’s new policy is a call to action for all those in the private sector who profit off of mass incarceration. It is time to say “no more.”, said Gina Clayton, executive director of Essie Justice Group.

Enforcement of this policy will begin in July 2018.

AdWords is fully switching over to the new experience by the end of the current year, said Google. That said, the traditional version of AdWords will no longer be available and will be phased out by year-end.

AdWords, which was first launched 17 years ago, will bring in all the features, like from remarketing lists for search ads to Google Analytics columns to the Keyword Planner.

The new experience is way faster and more intutive, and introduces streamlined reports, an ability to create campaigns based on business goals as well as or navigation using keyboard shortcuts with new AdWords experience.

The change will occur some time before the month of October, but as Google notes, “it’ll not switch accounts during the busy holiday months of November and December.”

Google ahead of the switcing will notify advertisers through an email with information and resources for easy transition from the previous experience to the new.

Google will also automatically move all reports, filters and rules to the new AdWords. In the meantime, using the resources below you can familiarize yourself with the new experience:

  • Take the guided tour. This should be the first thing you see when you switch to the new experience.
  • Review the quick reference map to quickly find the most commonly used features in the new experience.
  • Bookmark the ‘new AdWords experience’ section of the Help Center, which has been updated to help you navigate all the new features.

In addition, an update to the Keyword Planner now using Material Design is live with features requested by the users, including the ability to “find features faster with more intuitive icons, hide and unhide paused or removed items, and see more of your performance data by expanding the statistics table.”

A GIF screen shot demonstrating the new Keyword Planner:

Google AdWords Keyword Planner - Updated 05/08/2018

Google is also announcing click measurement changes in AdWords—now allows enabling “parallel tracking for all advertisers from frontend and API.” This will help reducing lost visits, “if a customer clicks on an ad but never sees the landing page” because they “navigate away before the redirect from your tracking URL completes,” explained Google.

Normally, “users after clicking ads directly go to a landing page while their browser handles click measurement requests in the background. “

All ads using third-party click measurement will begin using parallel tracking at a later date.

Those, providing click measurement service to customers for getting help with implemtation, refer to this newly published guide.

While, advertiser who uses third-party measurement solution can reach out to their service provider.

Due to increased scrutiny of how political ads affect users and voters, Google is bringing in more transparency through new ID requirements rolling out for the US political ads. In a post attributed to Kent Walker, a Google svp, he said, “it will now require political advertisers to provide a government-issued ID and other information to confirm they are US citizens or lawful permanent residents.”

The new rules comes just ahead of increased data privacy laws in the form of the General Data Protection Regulation (GDPR), which is set to go into full force later this month.

The new rules also includes a requirement to clearly disclose who is paying for the ad.

In addition, Google will also be realsing a new election-ad-focused “Transparency Report” this summer, that will list all the buyers of election-related ads on Google platforms. Also, Google will be building a Facebook, like “searchable library for political ads and advertisers,” Walker said.

Walker also touted some additional initiatives stated,

“We are also working across the industry and beyond to strengthen protections around elections. We’ve partnered with the National Cyber Security Alliance and Digital Democracy Project at the Belfer Center at Harvard Kennedy School to fund security training programs for elected officials, campaigns, and staff members. We are also supporting their “Disinfo Lab,” which will employ journalists to leverage computational tools to monitor misinformation in the run-up to and during elections.”

Laslt, Google has introdued a new Data Studio Community Connector Codelab, that explains how Community Connectors work and provides a step by step tutorial for creating Community Connector for building out a reporting solution for personal, public, enterprise, or commercial data, and also do explanatory visualizations.

  • If you provide a web based service to customers, you can create template dashboards or even let your users create their own visualization based on the users’ data from your service.
  • Within an enterprise, you can create serverless and highly scalable reporting solutions where you have complete control over your data and sharing features.
  • You can create an aggregate view of all your metrics across different commercial platforms and service providers while providing drill down capabilities.
  • You can create connectors to public and open datasets. Sharing these connectors will enable other users to quickly gain access to these datasets and dive into analysis directly without writing any code.

You can get started if you have a basic understanding of Javascript and web APIs. You should be able to build your first connector in 30 mins using the Codelab.

You can get more information about Community Connectors through this documentation and sample code on the Data Studio open source repository to build your own connector, or check out the Community Connejctors gallery.

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