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Google strikes TV advertising deal with NBC

Google and NBC Universal have reached an agreement, with that Goole will begin selling TV ads on NBCU cable channels including SciFi, Oxygen, MSNBC, CNBC and others. The partnership could later be extended to other NBC Universal properties.

The companies have also agreed to work together to tailor the Google TV Ads platform for local markets and to collaborate on research and development of new technology. The deal suggests that large media companies, which have regarded Google with suspicion, may now be more willing to work with it.

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