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Google Shopping Experience on Mobile Now in all Markets Serving Product Listing Ads

Google Shopping is now avilable globally on the smartphones. This mobile shopping experience will be available in all markets currently serving Product Listing Ads.

“When a user enters a shopping-related search, a commercial format that displays products in a single unit may appear above organic search results. This ad unit is labeled as ‘Sponsored’ and displays rich product images, prices, retailers and more,” google writes.

Google further says, if you’ve already upgraded your Product Listing Ads to enhanced campaigns and made appropriate bid adjustments, “your products will automatically be eligible to display in the new unit for smartphones.”

Those, who haven’t yet upgraded Product Listing Ads to enhanced campaigns, recommend to upgrade.

In the image below, you can see what a shopper might see when searching for a product from their phone:

Google Shopping Enhanced campaigns now available on smartphones globally
“In the image on the left, a user searching for a plaid tie may see an ad unit displaying three options. He can click any of them to learn more and buy, or click ‘Shop on Google’ to continue browsing on Google Shopping, as shown in the image on the right. From there, the user can look at an even wider variety of options from different retailers. Finally, once the user has honed in on the perfect choice, he can easily complete his purchase on the retailer’s site,” Google explains.

In addition, Google has also introduced new features in AdWords scripts, a tool that help manage your account with simple JavaScript.

“The new tools launched today increase the power and versatility of AdWords scripts to make it a premier tool for managing AdWords accounts,” writes Google.

Among others, Google has raised the limits to let you now work with 250k entities per script. Here is the new features released today:

  • “AdWords reports using AWQL gives you the ability to look at your account performance with high granularity. This provides access to a large array of stats and fields as well as allow a script to exceed normal entity read limits.
  • Negative keywords at the campaign and ad group levels allows you to better manage keyword exclusions
  • IDs on most AdWords entities allow you to easily tie report performance to actionable changes by selecting just the objects you care about.
  • New information about the execution environment and current account, such as whether or not the script is being previewed, account currency and more,” informs Google.

Update: Google has published the results of its study conducted by Nielsen on where people conduct mobile searches and what they do after their search.

In “Mobile Search Moments: Understanding How Mobile Drives Conversions”, Google has asked participants to log their mobile searches over two weeks in a diary smartphone app. In total “more than 6,000 mobile searches were logged,” google adds, “We followed up to ask them what actions resulted from those searches, helping us draw more precise, measurable connections between mobile searches and the conversions that they drive online and offline.”

Adding, all the conversions that happen as a result of a mobile search, 55 percent take place in the first hour, google said. “For example, the study found that 45% of mobile searches are conducted to help make a decision. And, 77% of mobile searches are actually conducted at home or at work, but they’re purposeful when people are in a store, where two-thirds of searches are conducted to help with a decision,” google adds.

Google Half of mobile search conversions happen in one hour

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