Google Manufacturer Center which helps over 5,000 brands to improve their presence is now adding more new ways to help advertisers with abilities such as deeper new analytics capabilities to measure results.
In addition, a new section in Google Shopping product detail pages “From the manufacturer” gives merchants an ability to add “product pages” to their listings.
“We are introducing new ways to show high-quality and inspirational content to shoppers, and providing robust analytics to help you better understand how customers are interacting with your brands and products across all of Google.”
New Section on Google Shopping
Merchants can now add full rich content products pages to listing with highlights their products features in full details.
“We’re launching a new section on Shopping product detail pages, featuring content directly from you.”
Here is a GIF animation of new product pages on Shopping listing:
To start, Google has partnered with WebCollage, who as a launch partner now providing content to all eligible manufacturers of product pages.
According to Google, based on an A/B test — WebCollage is reporting “10 percent more conversions for their clients when more visual content is shown at retailers.”
Eventually, Google will give manufacturers an ability to upload their own content to Manufacturer Center to be able to provide visual experiences to shoppers.
With a new section on Shopping, merchants will be able to:
- Populate product pages on Google Shopping with high-quality rich content.
- Highlight unique product features and capabilities for shoppers.
- Build brand equity directly with shoppers on Google.
New Insightful Analytics
Google also has introduced new analytics capabilities in Manufacturer Center that will offer merchants insights on how ads for their products are performing.
With this improved data, merchants will better learn how their ads are appearing on Google.
This will help them in making more informed decisions for better pricing, digital ad investment, and media decisions.
Here is an overview image of new analytics:
With the new analytics now offer:
- Performance trends such as top performing product groups along with significant changes in performance or price.
- Insights on product variants such as top search terms for products and average price trends.
- Product group stats for example competitor’s brands and products that appear most often with yours.
This improved analytics is now available to all brands in Manufacturer Center.
Manufacturer Center Expansion
Merchants are now eligible to sell products in 24 countries with Google making the Manufacturer Center availability from seven countries to 24 countries.
In other news, Google AdSense team has published a new infographic with useful tips for publishers to boost and optimize their web site traffic.
Here are all the five infographics embedded below:
Google also appears to have started cracking down on non-user generated content (UGC).
To this end, the company has published a Help Center article explaining “about user-generated content, how UGC differ from the rest of content, and publishers responsibilities with UGC.”
As Google puts, UGC contents are that the users have contributed to any site or app, and that is visible to a subset of other users.
Users can contribute text, comments, images, video, profiles, usernames, votes, likes, hearts, +1’s, or other media, as part of user-generated content.
“Ads unless containing embedded social media are not considered UGC.”
Google goes on to advise publisher of AdSense and AdMob to ensure that on pages, where ad code shows up, all content including UGC complies with program policies.
Now since, Google has begun issuing a warning to publishers for negative user-generated content (UGC) — where UGC placed next to vulgar, racist or abusive content.
Google, however, encourages publishers to control user-generated content said, “Great content from you… can be undone by vulgar or hateful comments from your users. This can… cause you to violate Google policies.”
This led a publisher asking on WebmasterWorld for a blacklist of phrases.
“Can anyone suggest where I might find a list of words and phrases that Google might consider to be racist? I’ve blocked everything I can think of from my message boards, but still get the occasional violation warning for something I’d never considered so I’d like to be proactive.”
Responding to why Google is sending out UGC warning, John Brown, Google’s AdSense Publisher Policy Communications representative stated:
“Goal is a safe environment where users, advertisers and publishers all thrive, feel protected, and trust the digital advertising ecosystem.”
Google AdSense has published a YouTube video about the warning on User Generated Content: