Soon after acquiring mobile advertising start-up AdMob, the Federal Trade Commission opened an enquiry about the deal. “For past six months, we’ve told FTC about how new and highly competitive the mobile advertising space is, and the FTC has been talking to others in the industry about their views as well. Some of those folks are sharing what they told the FTC. Here’s what the developers of Wertago mobile app said to FTC: “The internet and mobile technology sectors right now are perhaps the most (or among the most) competitive and fast-moving industries EVER TO EXIST. The web and mobile spaces have remarkably low barriers to entry. […] And we think Google’s AdMob acquisition will have little if any effect on the competitiveness of the mobile advertising market space.”,” writes Google.
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