Since February onwards, Google is bringing more better experience with the Accelerated Mobile Pages project.
Towards this, back in February, AMP project was initially launched in the “Top Stories” section of the Google Search. Then, in August, Google in preview added linking to AMP pages across the mobile search results page.
Now today September 20, a faster AMP’d mobile search experience across the world begin rolling out.
Staring today, when you search on your mobile device, “you’ll see a label that indicates a page is AMP’d,” writes google. This show you “which sites have pages that are ready to load lightning fast,” and it has no other affect on search results.
Google notes, that beyond just saving you time with fast loading pages, AMP will also additionally save you data — “AMP pages on Search use 10 times less data than the equivalent non-AMP page,” google explains.
Further they explain, the “median time an AMP page takes to load from Google Search is less than one second. “
Furthermore, they notes, that they’ve over 600 million AMP documents created by sites such as eBay (US), Reddit (US), Shopify (CA), Konga (Nigeria), WikiHow (US), Cybercook (Brazil), Skyscanner (UK).
And “many more from all over the world (232 locales and 104 languages),” added google.