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Google Search Results Now More Locally Relevant, Based on Location

With an aim to provide searchers with most useful and locally relevant search results for their query, Google is making change the way it labels country services on the mobile web, Google apps for iOS, and desktop Search and Maps.

As Google puts, one in five searches today, is location-related, and to make results more locally-relevant, the choice of country service will no longer be labeled and accessed by the country code top level domain names (ccTLD) such as “google.com.br” for Brazil, but instead will default now to the country where a user is performing search, like users in Australia will automatically now receive country service for Australia, but when they travel to New Zealand, the results will switch automatically to the country service for New Zealand. “Upon return to Australia, you will seamlessly revert back to the Australian country service,” google said.

If for some reason you don’t see the right country when you’re browsing, you can still go into settings and select the correct country service you want to receive.

Furthermore, typing a relevant ccTLD in the browser will no longer offer various country services, says Google —instead, users must now manage their country service preference directly in settings.

In addition, the search results page now clearly indicate a country service currently in use at the bottom.

Google notes, while this update will change the way Search and Maps are labeled, but it won’t affect these products in any manner.

Also, this update will ensure imrovised search experience by automatically providing users with “the most relevant results based on a search query and other context, including location,” writes google.

The change is also consistent with how Google already manages its services across YouTube, Blogger, Google Earth and Gmail, among others.

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