Google announced of making a significant improvement to their search ranking algorithm, designed to get you the most up to the minute answers.
In a blog post, a Google exec said the improved ranking algorithm released today “impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”
- Recent events or hot topics
For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. “Now when you search for current events, or for the latest news, you’ll see more high-quality pages that might only be minutes old,” informed Google exec.
- Regularly recurring events
Some events take place on a regularly recurring basis, such as annual conferences or an event like [presidentail election], plus other things that recur more frequently, so now “when you’re searching for the information, you will see the latest information, said the Google exec.
- Frequent updates. For information that changes often, but isn’t really a hot topic or a recurring event, will now get you the lates results.