With streaming live videos online is becoming more easier, Google is introducing a new way for publishers of these contents to get more exposure to their videos online.
The new tools will now let publishers better discover their livestreams in Google Search and Google Assistant.
These live streams can show up in the search results in a carousel and have a live label like the older live blog posts feature Google had back in 2015.
Using the new livestreams structured data markup and Indexing API, publishers can let Google know when a video is live.
Once a livestream is marked up with new schema structured data, that video will become eligible to appear in the Google Search results in a carousel with a red “live” badge.
Here is how the livestream video marked up with structured data looks in search results:
The live badge can be applied to the following types of public videos:
- Sporting events
- Awards shows
- Influencer videos
- Live streaming video games
To add livestream structured data, just follow the steps over at this developer documentation.
Additionally, publishers should also add “VideoObject” structured data if a website streams live videos to make Google aware about the video on a web page.
Notify Google About Livestream
Google also advises on using an optional but recommended use of “Indexing API.”
The Indexing API, that now supports pages with structured data for livestream allows publishers to request Google to crawl their site in time for the livestream.
Google recommends to call the indexing APU when the livestream begins and ends, and also when the structured data changes.