In order to it easier for site owners to manage and to get a complete picture without requiring to manually combine data their site, Google has launched a new “domain properties” in Search Console.
Domain properties is designed to provide aggregated domain-wide data within a single Google Search Console property.
Google said a domain verified for all versions including http, https, www, and non-www provides a more comprehensive view of a site’s data in Search Console.
This is where the new “domain properties” comes as it built on users’ feedback, and consolidates all http, https, www, non-www, m-dot, etc. including sub-domains into a single property.
A screen shot below shows some examples of domain properties and what they aggregate:
Earlier, each of these site properties need to be verified individually.
“Many listings can make it hard for webmasters to understand the full picture of how Google “sees” their domain as a whole,” wrote Google.
Domain properties, aggregate data for all URLs under a domain for all protocols, subdomains, and paths.
Regardless of a domain property, the data includes whole. For example, whether a user used a set up of m-dot URLs or HTTPS, Search Console will show data for all URLs under the domain.
Those, who already have DNS verification set up have nothing to do as Search Console will automatically create domain properties for over the coming weeks.
Otherwise, if those who do not have a DNS verification set up, can add a domain property following these steps:
- Click on the “property selector” drop down in Search Console
- Add a new domain property by selecting “+ Add property” on the drop down menu
- Select Domain property and specify the domain to cover
- Finally, use DNS verification to prove ownership of the domain by either,
- Click Verify later to save your current state, or
- Verify without closing the pop-up window
After a property is added, Search Console will begin collecting the data which should appear in a few days, said Google.
Collection of the data will continue as long as the user has that property in their account.
Going forward, Google recommends to use domain properties where possible.
With the new domain property, Google is all set to retire existing property sets. In an email notification to webmaster in Search Console, Google stated that property sets is officially retiring at the end of March 2019.
“Property sets no longer supported in Search Console after March 2019.”
Here is a screen shot of the email notification: