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Google Search Console Adds New Data Studio Connector

A new Data Studio connector for Google Search Console available as on Wednesday, help users build Data Studio reports to understand how their search traffic changes over time, where traffic is coming from, and what search queries are most likely to drive traffic to their sites.

Users can now easily pull their data into Data Studio and build report with included metrics like impressions, clicks, and average position broken out by keyword, date, country, and device. These reports can be filtered as well for mobile traffic and to analyze clickthrough rates for various organic search terms.

As always, these report can accompany components from other data sources, and using this new connector, “users can now use Search Console and AdWords connectors to compare performance across paid and organic search, or add Google Analytics data to analyze site-side performance,” wrties Analytics team. Adding, “Search Console metrics can be aggregated by either site or by page URL,” the team said.

This can be configured in Data Source creation flow, “where users can select either “Site Impression” or “URL Impression”.”

Data Studio Connector for Google Search Console
Data Studio Connector for Google Search Console

For those not aware, “Search Console is a free Google service that helps webmasters monitor and maintain their site’s presence in Google Search results. Search Console’s Search Analytics feature shows webmasters how often their site appears in Google search results for various keywords. This data is extremely powerful but currently lives in Search Console’s Search Analytics Report and is hard to combine with other data sources.”

To learn more about the new Search Console connector in Data Studio, check out this Help Center article.

Update 02/10: Google has confiremed of testing a new more visible way for searchers to report potentially offensive suggestions in Autocomplete feature stated:

“Autocomplete predictions are based on searches previously carried out by users around the world. That means that predicted terms are sometimes unexpected or offensive. We have been actively working on improvements to our algorithm that will help surface more high quality, credible content on the web. In addition, we’re experimenting with a new feature that allows people to report offensive Search predictions. We’re working to incorporate such feedback into our algorithms, and we hope to roll this out more broadly over time. Autocomplete isn’t an exact science and we’re continually working to improve it.”

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