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Google Search Adds Cards, Dynamically Organizes Results

At the 20th anniversary and the future of search event, Google shared a number of new search features that makes Artificial Intelligence (All) a fundamental in the transformation of how Google Search understands interests and helps in finding information.

These upcoming search features are aimed to help in resuming tasks, keeping track of ideas and content, as well as get relevant suggestions of things to explore next.

These have become possible because of Google’s advancements in neural matching in the past few months.

While some features are an expansion of existing capabilities, some features are borrowed from competitors’ like Snap, Instagram, and Pinterest.

Activity Cards

This new card will allow users to pick up where they left off in their search.

Now, when a user enters a query related to their task started in the past, Google will display a card with relevant pages that the user already visited, along with past queries on the topic.

Google says the card will not appear on every search as it’s only shown when it’s useful.

Users since having full control over it can pause seeing this card, or choose not to see it all together. They can also remove results from their history.

Activity card in Google Search will become available “later this year.”

An image below shows activity card:

Google Search Activity Card

Search Collections

Users in their search journeys are now able to keep track of content they’ve visited, like a website, articles or images to quickly get back them later.

Content from an activity card can also be saved directly to Collections.

Google will also provide content suggestions to help users explore the topic further, based on their past saved content searches.

Collections experience in Search will be rolling out in this fall.

An image of Collections in Search:

Collections in Google Search

Dynamic Organization of Search Results

Google is introducing a new way of “dynamically organizing search results” to help users easily determine information to explore next.

For example, a search for Pugs, right at the top will show tabs for most common and relevant subtopics, such as breed characteristics and names. See the image below:

These tabs will learn over time and stay updated reflecting the most relevant to the topic at that time.

Dynamic page organization is already available on a variety of topics. Google says it will expand to include more topics in the future.

Dynamic organization of Google Search results

New Topic Layer in the Knowledge Graph

To enable all of these features a new layer called the ‘Topic Layer’ is added to the existing Knowledge Graph.

This new layer is engineered to deeply understand a topic space and how interests can develop over time, says Google “The Topic Layer is built by analyzing all the content that exists on the web for a given topic and develops hundreds and thousands of subtopics.”

“For these subtopics, we can identify the most relevant articles and videos[…]We then look at patterns to understand how these subtopics relate to each other, so we can more intelligently surface the type of content you might want to explore next.”

Another new feature introduced today, is within job search called ‘Pathways,’ that will show jobs along with information about effective local training and education programs available in the area.

Pathways currently in the pilot is rolling out in Virginia, with leading organizations, including the State of Virginia, the Virginia Community College System, local employers.

Also, Google is piloting ‘Goodwill,’ a leading nonprofit job training provider in the U.S.

Google notes, these pilots will help them in developing new features as well as it will ensure the programs are readily accessible to everyone in the US with more countries adding in the future.

An easy way to “search through past conversations in Android Messages” can be activated by simply searching for contact or type of content.

Start with tapping on the search icon, and select a specific contact to see messaging history with them, including one-to-one and group conversations, and all the photos, videos, addresses or links shared with each other.

Here is a demonstration of the new search feature:

google search through past conversations in the Message's

The next time you’re looking for something fun to do, Google can help you take that surfing class you’ve been dreaming of or visit that amazing museum you’ve been thinking about. You can now book top attractions, activities, and more, directly from Google Search, Maps, and the Assistant via

Reserve with Google, launched today brings an ability to book top attractions, activities, and more, directly from Google Search, Maps, and the Assistant.

To get started with booking, look for the “Find tickets” button on a place listing, or a “Schedule” button on the Assistant and tap it. From there just explore options, select the number of tickets needed and prepay.

Currently, bookings are available from partners including Peek and Tiqets.

Google says, they will add more additional activities will get added from partners such as Accesso, Checkfront, CourseHorse, Fareharbor, Musement, Rezdy, and TripAdvisor Experiences.

Below is a demonstration of Reserve with Google:

Reserve with Google on Google Search, Google Maps, Google Assistant


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