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Google Rolls Out New Schema Markup “Speakable & Dataset” for News Contents

Making it easier to discover data in search Google has introduced a new type of schema.org markup for displaying data tables directly in search results.The markup which is based on a feedback from 30 of the top data journalists in the world, intend to be utilized in news articles by data journalists. Although it can be used on any dataset, regardless of the publisher.

Google not only aims to improve how tabular data appears in Search, but it also want to make data easier to discover, as well as make it clear to searchers that an article or document contains a potentially useful dataset.

Google explains it works like, “news organizations that publish data in the form of tables can add additional structured data to their existing html of a page to make the dataset parts of the page easier to identify for use in relevant Search features.” This means news organizations can still control how their tables are presented to readers.

Google says, it has already begun working to test the structured data markup, with one of the participants ProPublica, claims that adding the markup is “trivial” compared to its potential usefulness.

Here are some examples of what qualifies as a dataset, according to Google:

  • A table or a CSV file with some data
  • An organized collection of tables
  • A file in a proprietary format that contains data
  • A collection of files that together constitute some meaningful dataset
  • A structured object with data in some other format that you might want to load into a special tool for processing
  • Images capturing data
  • Files relating to machine learning, such as trained parameters or neural network structure definitions
    Anything that looks like a dataset to you

Here is an example screenshot of dataset markup appearing in Google Search:

Google News Dataset Structured Markup

Those interested, can check Google’s developer documentation for more information on how to implement dataset structured markup — Can also refer this schema.org dataset page.

On July 24th, Google has rolled out a new schema.org structured data specification called “speakable,” enabling all eligible publishers to mark up relevant sections of a news article to be read aloud by the Google Assistant, including devices like Google Home.

The feature is now available for all English users in the U,S. Google said, as soon as “a sufficient number of publishers implements speakable in other languages and countries” — it’ll expand the feature. Over time, they will continue to refine the publisher and user experience.

Here is how it works?

A user asks the Google Assistant  — “Hey Google, what’s the latest news on NASA?”, the Assistant responds with an excerpt from a news article and the name of the news organization. Then, the Assistant asks, “if the user would like to hear another news article and also sends the relevant links to the user’s mobile device.”

The specification is now on Schema.org.

Google currently lists this markup as a “BETA,” with the disclaimer that it is “subject to change.” However, news publisher can implement Speakable markup to surface their content on Google Assistant.

Check out this developer documentation.

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