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May162017

Google Rolls Out More Ads Transparency for AdSense Including Page Level

Google AdSense Page Level Policy

AdSense publisher platform, which was launched around fifteen years ago, today, gain a couple of policies improvements to help ensure more ads transparency for publishers around the policy violations on site content.

Google notes, since publishers are reuqesting for more information about why they remove ads on publishing websites and more help to resolve issues quickly, minimizing the impact on their bottom line—a couple ot updates are rolling out today, to how AdSense policies are enforced and communicated to publishers.

  • The first among the two, is being able to implement policy actions involving ads removal at the page level. Until today, policy violations would remove all ads from the entire publishing site. Now, with “page-level” policy action, which is the new default for content violations, Google will only remove ads from the specific pages that contains AdSense violations, “while leaving ads intact on the rest of a site.”

    This changes means an altogether fewer disruptions for publishers. However, “site-level” actions will still be used, but only when needed, like in case of persistent violations, could lead to being terminate publishers from the AdSense program.

    Second, a new policy center for AdSense publishers will serve as a one-stop shop for everything a publisher needs to know about policy violation actions.

    The Policy Center is currentlly in pilot test with thousands of publishers, help identify violations found and policy actions taken (will include page-level action data), so publishers can quickly resolve the issues using a provided step-by-step instructions.

    Afterward, publishers can tell Google when the policy issues have been resolved and their pages are ready for review via this Policy Center.

    In just a few weeks, all AdSense publishers will have access to this new Policy Center. In addition, other Policy Centers like this one will be rolled out in other publisher platform later this year, says Google.

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