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Google Rolls Out Featured Snippets For Comparison Searches

A new featured snippet designed to find more in-depth information about a topic on Google Search, launched on Thursday.

This featured snippet details the differences and shows similarities or many aspects of a topic for a single search. Also, within this featured snippet a new panel with a set of relevant and useful subtopics let users explore multiple aspects by using the drop-down tabs.

Google says, these automatically generated panels based on what it “understand of these topics from content on the web,” Google said.

This new format is meant to help guide you with what we understand to be common, useful aspects of the topic and help you sift through the information available, all with the goal of delivering the most relevant results for you,” Google said.

Google explained the feature through an example screenshot that shows a comparison between quartz and granite. “Now when you search for something like [quartz vs. granite], you’ll see a panel with a set of relevant subtopics to explore.” The differences related to cost, benefits, weight, and durability as an example displayed through the expandable subtopics of this panel .

Here is a screen shot of quartz vs. granite search result:

Google Expandable Featured Snippet on Search Results

Another example that Google gave is of a search for [emergency fund], that will show “a quick view of information that relates to the recommended size, purpose, and importance of an emergency fund, and you can easily click the links to these relevant sources to learn more.”

Google notes, this latest update is part of a series of improvements that designed to help people access information faster. The first feature introduced as part of this series was “multifaceted” featured snippets in February of this year.

In other news, two new Data Studio features designed to make easier sharing of visualization launched with “enhanced support for embedding reports across the web,” and “rich snippets of reports when shared on social networks.”

Google now allows embedding interactive reports from Medium, Reddit and also it now supports sites that use Embed. Li.

To embed a report, paste the report URL in an article and it will sync in real time. You can also now distributed these interactive reports.

Here is a screenshot of new embed with Embed. Lye:

Google Data Studio Embed with Embed. ly

Rich snippets make content more searchable and gets displayed on social platforms or messaging apps when a report link is shared. This include information such as the title, thumbnail and description of the report.

To generate rich snippets, post the report URL you intend to share.

Here’s an example of a rich snippet share on social:

Google Data Studio Rich Snippet Sharing on Social


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