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Google Replaces “Sponsored Links” Label with “Ads” On Its Search Result Pages

Google rolls out a change on how they display AdWords ads on Google search results page: the new displaying the AdWords listings labeled as “ads” as opposed to “sponsored listings.”

Here’s how the ads look now and below it’s the old “sponsored listings” label:

AdWords Labeled As 'Ads'

AdWords Ads Labels Sponsored Links

The rollout is only on English language domains for now.

A Google spokesperson said:

Yes, I can confirm this rollout. We’re always experimenting with the look and feel of our search result pages, including the delivery of relevant advertising. This’s on English language domains now and rolling out to all languages and domains.


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