Until now, Google AdWords Ads shows a special “i” icon that expands to an “Ads by Google” label in the bottom corner of the ad. Google is now changing the “i” icon with a new one that expands to an “AdChoices” label.
Just like before, users who click on the “AdChoices” label will be taken to a page where they can learn more about online advertising and the ads they’ve just seen. This page will also provide a link to the Ads Preferences Manager, where users can control the types of interest-based ads they see.
These notifications were developed by the online advertising industry’s Self-Regulatory Program for Online Behavioral Advertising to more proactively give users notice and choice about the ads they see.
The icon is 19×15 pixels when collapsed and 76×15 pixels when expanded (after you point your mouse to it).
“Our tests of this new icon and label showed that they shouldn’t have any effect on ad performance. We think this rollout will help users better understand the ads they’re seeing, and we look forward to seeing widespread adoption of this label throughout the industry,” stated Google.
“In a few weeks, we’ll begin to show the new icon and label on most ad formats across the majority of English-language sites. Over time, we’ll expand the notice to ensure that all English-language publisher sites in the Google Display Network come within the Self-Regulatory Program (until then, these sites will show the existing “i” icon and “Ads by Google” label). This’ll be the single most widespread rollout of the “AdChoices” label to date, and we’re encouraged that others in the industry are similarly adopting it. We’re also looking at ways to increase transparency and control in other languages and countries. In the meantime, those languages and countries will continue to see the “i” and “Ads by Google” notice,” said Google.