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Google Releases Updated Maps SDK for iOS and IMA HTML5 SDK

Google Maps SDK for iOS version 1.1 release includes support for ground overlays, gesture control and geodesic polylines.

In additon, this release also included a new sample app to make it even easier to learn how to use Google maps in your app.

To get started, enable the Google Maps SDK for iOS service in the Google APIs Console alongside other Google APIs.

In this video Mano Marks and Paul Saxman demonstrating the capabilities of the Google Maps SDK for iOS 1.1 release:

Google has also released today version 3 of the IMA HTML5 SDK that allows greater flexibility in “what kinds of ads you can use in your player and provides support for DFP Video.”

Google notes that integrating a video player with this v3 does not require downloading any additional resources. You can directly proceed to the integration instructions to begin.

In addition, the IMA HTML5 SDK is compatible with desktop browsers, Chrome on Android and mobile Safari 5.0+ and has been streamlined to function very similarly to the IMA Flash SDK.

Here is what is new in version 3:

  • “Ad rules as described in the Help Center
  • Optimized Pods – TV-style ad breaks consisting of multiple video ads which algorithmically chosen to optimize for line item priority, pacing goals, and revenue
    Video Fallback – Option to maximize your overall fill-rate across multiple third-party ad networks and redirects
  • Skippable Video Ads – Video ads which may be skipped by the user after a minimum duration as configured in DFP (Note, these DFP Video features are currently in beta),” informs Google.

Check the IMA HTML5 SDK v3 integration instructions here.

In other news, Google has also published an infographic entitled “Multi-screen Holiday Season,” revealing the finding of its holiday consumer survey, “consumers relied on their devices more this holiday season, moving fluidly between devices based on their setting and context.” Adding, “63% of consumers frequently used more than one digital device to shop for gifts this holiday season, and 67% of consumers believe that “having access to multiple devices makes it easier to shop,” Google wrote.

Check the infographic below:

a look back at the holidays season multi-screen infographic

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