Continuing with its focus on to offer users’ a faster and better digital experiences on the desktop and mobile, Google at Mobile World Congress in Barcelona, announced two new mobile benchmarking tools to help webmaster in its effort, that include: a new Mobile Speed Scorecard and a conversion Impact Calculator.
The mobile Speed Scorecard, an easy-to-use tool allows to compare the speed of multiple mobile sites on mobile with other companies’ by tapping Chrome User Experience Report data. This is the same database of real-user latency data from Chrome users that Google begun using in its PageSpeed Insights Tool.
Google notes, the Speed Scorecard can report the speeds on thousands of sites from 12 countries.
Below, you can see a sample Speed Scorecard of Fictitious companies:
As a remommendation for mobile speed, Google says that “a site should load and become usable within five seconds on mid-range mobile devices with 3G connections and within three seconds on 4G connections.” But there’s a lot of room to gain, and even a one second improvement could increase conversions.
Calculate Opportunity With Impact Calculator
On the otherhand, the new Impact Calculator is introduced to show just how much conversion a site is losing due to delay in page load time. The tool with minimal of inputs can estimate the revenue gain that could result by improving a mobile site speed.
Here is an screen shot of the new Imapct Calculator:
You can learn more about the Speed Scorecard and Impact Calculator on Think with Google.
Google also created a similar tool for publishers, called “DoubleClick Publisher Revenue Calculator” as well as here are some other products and resources recently introduced to speed up mobile experience:
“Landing Pages” page available in the new AdWords experience help to see which URLs in your account are mobile-friendly, which ones drive the most sales, and which ones may require your attention. Check out more here.
Later this year, AdWords will begin processing click measurement requests in the background so your customers won’t have to wait quite as long for your landing page to load. To ensure your campaigns are ready for parallel tracking, be sure to reach out to your third-party measurement provider and confirm they’re compatible or preparing for the change.