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Google Q4 2011 Revenues: $10.58 Billion, Paid Clicks Up 34%, CPC Down 8% YoY, 90M Google+ Users

Google’s Q4 2011 revenues topped $10 billion, surpassing its record-breaking $9.72 billion reported in Q3 of 2011, even though it is not meeting expectations of investors. In fact, Google’s stock is down over 10% in after hours trading, AP reported.

In the fourth quarter of 2011, Google revenue hit $10.58 billion – a 25 percent increase over the reported $8.44 billion in Q4 2010 revenue. That being said, Google reports that paid clicks on Google’s network is up 34% vs. last year, but cost per click (CPC) is down 8% year over year.

Google Q4 2011 Revenues $10.58 billion

Larry Page, CEO of Google said, “I am super excited about the growth of Android, Gmail, and Google+, which now has 90 million users globally – well over double what I announced just three months ago. By building a meaningful relationship with our users through Google+ we will create amazing experiences across our services. And, Google+ users has doubled since he revealed in October that there were 40 million Google+ users.”

According to Page, Android now has been “activated on over 250 million devices.” That’s up 50 million since just November of last year.

Meanwhile, the Android Marketplace has passed 11 billionth download. Apple App Store, which is around 3 months older, passed its 18 billionth download in December of last year.

Here’s a break down list of the Q4 numbers:

Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 34% over the fourth quarter of 2010 and increased approximately 17% over the third quarter of 2011.

Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 8% over the fourth quarter of 2010 and decreased approximately 8% over the third quarter of 2011.

Google Sites Revenues – generated revenues of $7.29 billion (69 percent of total revenues), a 29 percent increase over Q4 2010 revenues of $5.67 billion.
Google Network Revenues

Google’s partner sites generated revenues, through AdSense programs, of $2.88 billion (27 percent of total revenues), a 15 percent increase from Q4 2010 network revenues of $2.5 billion.

International Revenues – totaled $5.6 billion, (53 percent of total revenues) compared to 55 percent in Q3 2011 and 52 percent in Q4 2010.

U.K. revenues totaled $1.06 billion (10 percent of revenues), compared to 10 percent in Q4 2010.

Cash – As of December 31, 2011, cash, cash equivalents, and short-term marketable securities were $44.6 billion.

Headcount – On a worldwide basis, Google employed 32,467 full-time employees as of December 31, 2011, up from 31,353 full-time employees as of September 30, 2011.

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