Google reported $8.58 billion in Q1 2011 revenue — a 27& increase over Q1 2010 when the company reported $6.77 billion in revenue. Google also announced Q4 revenues of $8.44 billion and $2.54 billion in profit — both company highs. Today Page is in the spotlight as
Profit was $2.3 billion ($7.04 a share), compared to $1.96 billion in Q1 2010.
Here’s a breakdown of Q4:
- Revenues – Google reported revenues of $8.58 billion in the Q1 of 2011, representing a 27% increase over first quarter 2010 revenues of $6.77 billion. Google-owned sites were responsible for 69 percent of total revenues, a 32 percent increase over first quarter 2010 revenues of $4.44 billion.
- Google’s AdSense programs were responsible for $2.43 billion, or 28 percent of total revenues.
- Markets outside the US generated $4.57 billion, representing 53% of total revenues, which’s basically flat YoY. Revenues from the UK were $969 million or 11 percent of Q1 revenues, down slightly from a year ago.
- Paid Clicks – grew approximately 18 percent YoY and 4 percent vs. Q4 2010.
- Cost-Per-Click – grew about 8 percent vs. Q1 2010 but only 1 percent vs. Q4 2010.
- TAC – Traffic Acquisition Costs increased to just over $2 billion and were 25 percent of ad revenues in Q1. Most of this is AdSense.
- Cash – As of March 31, 2011, cash, cash equivalents, and marketable securities were $36.7 billion.
- Employees – Worldwide, Google employed 26,316 full-time employees as of March 31, 2011, up from 24,400 full-time employees as of Dec. 31, 2010.
The New York Times reports that Google’s profit fell short of expectations, and analysts are blaming increased spending on hiring and marketing. Shares fell 4.8 percent to $548.79 in after-hours trading.