Google Product Search for the upcoming holidays season today has received a number of improvements:
‘Best match‘ for specific products feature highlight the product that the shoppers may be looking for even faster. When you search PowerShot SD1400, for example, you’ll see a ‘Best match’ product at the top of the page, blogged Andrew Poon, Senior Product Manager, Google Shopping team.
‘Popular products‘ appearing for more searches
“Now when you search for a general term like ‘netbook,’ you’ll see a list of products ranked in order of popularity, which can help you quickly focus your search on a few models,” said Poon. Adding, “Google will also give suggestions on how you can refine your search, in this case by brand and operating system,” he said.
More rich information to help you with your research
Poon notes, “Updated ‘Product Features’ section of the product page (ex: Samsung Chromebook) now help you interpret detailed product specs. You’ll also see a product info bar at the top of the page that contains basic information about the product you’re viewing and remains in place as you scroll down the page.”
Additionally, the product page now also displays the date that the product first appeared on Google Product Search, so it’s easy to tell if you’re viewing a newer or older product model. Of course, our pages still let you read reviews, compare prices, and find items in stock nearby.
Improving the apparel shopping experience
The apparel shopping on Google Product Search is now expanded to include shoes (ex: platform pumps), displaying larger product images and giving you more ways to refine your search by brand, color, style, and other criteria.
As with dresses, when you click on a particular shoe, the product page displays visually similar styles giving you more products to browse and consider as you shop.
Browse for gift ideas on the new curated Mobile Product Search homepage: To access the page, open the Google Search app and select the ‘Shopping’ tab.
“Additionally, this holiday season, many shoppers will be using smartphones to research products when out. With the mobile version of Google Product Search, you can get instant access to detailed product information, reviews, and prices wherever you are,” added Poon.