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Nov252010

Google Portable PC Study: How Consumer Shop for Laptops, Netbook, eReader, Tablets?

Google released a study examining how consumers shop for laptops, netbooks, e-readers and tablets. The search giant interviewed around 4,000 respondents and used analysis of clickstream data from Compete’s 2 million US internet users.

Google Portable PC Study

In terms of interest: new devices like tablets and e-readers are getting attention. In terms of unique visitors to each category: tablets saw 1328% growth and eReaders saw 114% growth. Netbook’s visitors dropped by 50% and laptops dropped by 9%.

Here’s the full study:

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