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Google Policy Update to Tackle Counterfeit Products Advertising on AdWords

Google introduces following three improvements specifically designed to improve collaboration with brand owners to address the problem and prevent counterfeiters from abusing AdWords services.

“These steps are our ways of facilitating co-operation with brand owners, which’s absolutely essential in tackling the sale of counterfeits online. AdWords is just a conduit between advertisers and consumers and we can’t know whether any particular item out of the millions advertised is counterfeit or not,” Google stated.

Google says, “With over one million advertisers using AdWords in over 190 countries, we invested over $60 million last year alone, and, in the last 6 months of 2010, over 50,000 of AdWords accounts removed for counterfeits came down based on our own detection efforts. But there’s no silver bullet here. Instead, it’s a cat-and-mouse game, where we’re constantly working to improve our practices and tune our systems to keep out the bad guys.”

  1. We’ll act on reliable AdWords counterfeit complaints within 24 hours. In 2009, we announced a new complaint form to make it fast and easy for brand owners to notify us of misuse. For brand owners who use this form responsibly, we’ll reduce our average response time to 24 hours or less.
  2. We’ll improve our AdSense anti-counterfeit reviews. We’ve always prohibited our AdSense partners from placing Google ads on sites that include or link to sales of counterfeit goods. We’ll work more closely with brand owners to identify infringers and, when appropriate, expel them from the AdSense programme.
  3. We’ve introduced a new help centre page for reporting counterfeits. That way, we aim to make it easier for users and brand owners to find forms to report abuse.


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