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Sep142018

Google Pledges $2.5 Million, Activates SOS Alert For Hurricane Florence

Early on September 13 morning, Hurricane Florence effected a vast area of the Outer Banks in the East Coast and may cause damages across the Carolinas and Appalachia.

Google has prepared its products to help the country anxiously waits to see the full impact of the storm.

The company has activated an SOS alert in Google Search’ search results pages for this current crisis.

The SOS alert appears when a search for Hurricane Florence is made on Google Search. It features a large red banner at the top, followed by the most relevant emergency information.

Only the minimal information about Florence’s latest location, most up-to-date news, and authoritative tweets for the storm is shown.

Here is an image of SOS alert on Google Search:

Google Search Hurricane Florence SOS Alert

In addition to alert, Google’s Crisis Response team also has launched a new crisis map on Google Maps.

Information including storm path, evacuation routes, road closures shelters and more are provided on the map. It’s sourced from NOAA’s National Hurricane Center, Federal Emergency Management Agency, and Waze.com.

Additionally, those who present in the impacted areas may also receive personalized hurricane alerts, which are based on the official NOAA hurricane advisories.

Here is a map of Hurricane Florence crisis:

Hurricane Florence Crisis Map on Google Maps

<[>The company has also launched a $2 million campaign to match the American Red Cross to provide essential aid and shelter to the impacted communities.

In total Google will be raising a $2.5 million in aidĀ from Google.org, Google employees and general people.

“This includes up to $1 million from Google.org, and up to $1 million from the public, a $500,000 matching campaign for Google and Googlers to support the forthcoming relief efforts,” stated Google.

The SOS alert is active on both desktop and mobile devices.

Also, as part of the celebrations of Google’s 20 years, in a quick trip down memory lane, Google has revisited 20 notable Doodles from the last two decades as it created an animation combining all of those.

See this GIF animation of these 20 doodles below:

20 Years of Google: Trip down of 20 Google Doodles

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