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New Google Play and iTunes Store Apps Promotion Text Banners on the AdMob Network; YouTube Adds 9-12% Incremental Teach to TV Campaign

Google Think Quarterly, The Creativity Issue

Google on its AdMob network launched an improved app promotion text banners for Google Play and iTunes Store apps. “The banners will now contain information about the app being promoted, such as the price, app title, and the user rating that come directly from the Google Play or iTunes store,” informs Google.

“By providing more details in the ad unit, we empower users to make more informed decisions about what they’re getting, what they have to pay for it, and how other users like the app.

More informed users drive improved conversion rates, thus providing better value for advertisers and app developers when they promote their mobile apps on the AdMob network,” Google said.

Here’s a sample of what these ads will look like:

New Google Play and iTunes Store apps promotion text banners for AdMob network

Google a vidoe showing the benefits that YouTube brought to a cross media campaign from Unilever’s Axe (Lynx in the Netherlands), who wanted to bring to life the big idea of ‘Heaven on Earth’.

“To do this they placed three ‘angels’ in a villa for viewers online to follow 24 hrs a day. The target audience was 12-29 yr old males, who proved to be heavy consumers of online media and in particular YouTube. Axe created a YouTube channel where visitors could interact with the angels. The more they interacted and shared via their social platforms the more credits they earned. This ultimately led to a winner who got to spend one night with the angels in the villa. YouTube added 9-12% incremental reach to TV, 40% increase in search volumes for the brand, as well as significant increases in awareness, consideration and preference,” posted Rosie Rankin, Agency Team.

The Creativity issue of Think Quarterly, launched today, documents a far-reaching transformation, cutting through the noise to focus on what it all means.

“In ‘The Curious Case of Creativity,’ Google VP of Global Marketing Lorraine Twohill sees creativity through an engineer’s eyes as a way to solve problems, big and small. Interviews with the founders of two award-winning global agencies, Sir John Hegarty of BBH and Ajaz Ahmed of AKQA, discuss what creativity means in a digital context and how you can encourage it, even at a big company.”

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