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Google plans its ventures into Real Estate

Google is planning to enter the real estate arena, speaking at the 2010 Inman Real Estate Connect conference in New York, Sam Sebastian, Google’s director of local and business-to-business markets, about the search engine’s plans to buy Trulia. Sebastian would neither confirm nor deny, but said “We’re actively looking to acquire one to two small real estate companies a month,” said Sebastian. Greg Sterling speculates about some of the larger real estate sites that Google may be targeting, but there are plenty of smaller options to choose from, too. Any site that gives Google a more complete data set for its continually expanding real estate listings would be a target. (Pure speculation: A site like Homethinking.com, which offers transaction histories and reviews of real estate agents, might give Google good content for its real estate place pages, not to mention more signals to use for search result rankings.)

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