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Google & other Tech firms touts “Interactive Video Ads”

WSJ reports that “Google and other technology companies are trying hard to persuade them to think more creatively on digital businesses on advertising. At Allen & Co.’s annual gathering, Google including others touted the promise of new ad formats they said would outperform banner and search ads, the digital-ad industry’s current staples.”

“Google Chief Executive Eric Schmidt championed “interactive video ads,” which he said are on the way. Such ads, which could appear anywhere on a Web page, not just inside a video, would be like mini-Web pages. That means they could allow Web users to watch a video, leave a comment and see real-time updates within the ads that are more customized to their interests.”

There’re already a number of companies that offer “interactive video ads” including MediaMind (formerly Eyeblaster) and Mixpo, among others.

[Source | Source]

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