Today to deliver consumers more personalized site experiences businesses need to be able to quickly discover useful insights from the information shared by their users and act faster on what they’ve learned—-to help businesses and everyone else take action to deliver more personalized site experiences, Google had launched an enterprise-class A/B testing and personalization product, called “Google Optimize” and “Optimize 360”.
While Optimize 360 is an enterprise-class testing and personalization product, the Google Optimize is a free version of the produce. Today, Google announced two initiatives for businesses to take even bigger steps when improving their sites, including raising limit of simultaneous running experiments.
Higher Experiment Limit
Raising the bar from the current limit of 3 simultaneous experiments to 5 experiments, Google is giving more opportunity to users to run Optimize across their entire site, “whithout making tradeoffs about which tests and customer segments should be optimized.”
New Getting Started Videos
Making things easier for anyone new using Optimize, Google started a new Getting started with Google Optimize video series, so they can start testing in not time.
If you are new, ypu can start by creating an Optimized account here.
You can watch some these videos emabedded below:
Optimize Overview: Quick primer on what Optimize is and how it can help you
Set up your account: Shows you how to link to Google Analytics and get your site ready to run tests
Create your first experiment: Use the Optimize editor to change your site without writing any code
Understanding your results: See how Optimize clearly tells you which changes worked best